LANDING PAGE DESIGN SYSTEM
Project Objectives
Establish a unified visual language consistent with Virgin Game's brand guidelines. Create reusable components and templates to expedite the design and development process. Enhance the user experience through intuitive navigation, engaging content layouts, and clear calls-to-action. Ensure scalability and adaptability to accommodate future updates and expansions.
Problem Statement
- Time-Consuming Design Process: Without standardized design components and templates, the creation of new landing pages was a time-consuming and labor-intensive process. Designers were often required to start from scratch, leading to inefficiencies and delays in delivering new content and promotions to users.
- Limited Scalability: As Virgin Game continued to grow its offerings and expand into new markets, the lack of a scalable design system posed challenges in maintaining brand consistency and accommodating diverse user needs. Without a standardized framework in place, the company risked diluting its brand identity and compromising the effectiveness of its digital presence.
- Fragmented Collaboration: The absence of a centralized design system hindered collaboration and communication among designers, developers, and other stakeholders involved in the creation and maintenance of landing pages. This fragmented approach resulted in misaligned expectations, duplicated efforts, and missed opportunities for synergy and innovation.
Key Components of the Design System
The landing page design system encompasses a diverse array of components, including typography, color palettes, icons, buttons, forms, and navigation elements. Each component is meticulously crafted to align with Virgin Game's brand identity while prioritizing usability and accessibility.
Outcomes
- A comprehensive library of reusable components, such as headers, footers, buttons, forms, and content blocks, that align with Virgin Game's brand guidelines and marketing objectives.
- Modular and customizable landing page templates that cater to different use cases and allow for easy content creation and updates.
- Increased efficiency and productivity for Virgin Game's marketing team, enabling them to create and deploy landing pages more efficiently and effectively.
- Enhanced user experience and engagement, driven by visually appealing and user-friendly landing pages that resonate with Virgin Game's audience and drive action.
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