About me
About me

I am looking for challenging opportunities where I can apply my disciplined and conscientious attitude to problem-solving while creating long-lasting positive impacts on the world.

My CV
My CV
A picture of Rochelle in a black dress sitting on a chair.
About me

Designer based in London

I come from Xinjiang, a beautiful province of China on the northwestern border.

Creative and results-driven Designer with 3 years work experience. Throughout my experience, I have developed various projects with the ability to take idea from concept to wireframe to prototype to production. With a strong foundation in UI, style guides, research and analytics, I am able to craft products that are not only visually appealing, but also functional and intuitive.
2014 - 2016

Art Direction

University of the Arts London
Sep 2020 - Dec 2021
Master
Distinction (85%)
2014 - 2016

Visual Communication Design

Xinjiang University
Sep 2015 - Jul 2019
Bachelor
First Class (91%)
2014 - 2016

bally interactive

Designer

• Responsible to oversee design aspects for the development of any new web marketing product (Design System, Offer, Promotion templates, Landing Pages).
• Apply User Experience principles to ensure design of marketing products always follows an effective player journey/experience.
• Maintain and evolve best practices across web marketing products.
• Maintain brand relationships and extensive campaigns while liaising with stakeholders and product outputs
• Design and develop user interfaces using HTML5, CSS3 and JavaScript ensuring smooth integration and implementation of design mock-ups
2016 - 2017

YEMA DESIGN STUDIO

Digital Designer

• Worked on UX and UI design for several cultural products which resulted in various product launches with over 10% average increase in sales

• Developed the company’s online presence across several platforms while integrating new innovative solutions, increasing customer retention by 8%
2017 - 2020

MARKOR

Design Intern

- Designed the logic and user interface of the group’s social media platforms after reviewing customer feedback, resulting in a 17% boost in social media engagement
- Crafted visually captivating interfaces for 3 clients, prioritizing the application of visual design theory improving customer satisfaction by 15%
- Engaged in ongoing professional development to enhance skills and adapt toan ever evolving design landscape