Urban Edge Person

Branding Design
Under the background of economic development, "urban edge people" phenomenon has been increasingly widespread. With many friends making a living wander around in a big city, it is loneliness that turns into the core keyword in the real life for beginners just after graduating from colleges. Thus, I choose the "loneliness" as the starting point of product design, and a series of products such as mobile phone shells have been published so that these "edge people" can find their own sense of belonging
Research

Questionnaire survey of 14 urban edge people in different jobs
They include rural insurers, paralegals, clerks, waiters, etc. they were asked to write about how they knew and felt about loneliness.

The context of rapid economic development and social transformation generated a group of "urban edge people". In the process of urbanization and in order to board the train of the times, this is a difficult step they must take. "College graduates low-income community" are those who congregated in the village of cities with low income and unstable job.

Although their jobs and lives are unstable at present, there are still many possibilities in the future. But if they return to the countryside or small cities, perhaps they will only be bystanders of the times for the rest of their lives.

Logo Design

LOGO takes square and water droplet shape as its basic structure, of which the square symbolizes "big city", the circle symbolizes "people in the city" and water droplet shape symbolizes "urban edge people" who want to break through the edge of the city and try to stand in the center of the city. The standard characters in the LOGO take Song typeface as the prototype. After deletion and adjustment, all horizontal murals are subtracted, and the edges and corners of the murals are adjusted to make the structure more square.

Playground
Playground