Fear - Oiche

Album Promotion Campaign
This is a collaboration project between me and other four people. We have made a website-based publicity campaign, including album cover design, website design, clips production of songs, photobook, and online art installation. Our campaign's narrative is based on Fears' emotional changes, using different display platforms, and defining the concept of album promotion through a series of visual expressions. The content of the promotion website will be updated according to a timeline. In South Korea, there are many similar ways of publicity, which will release some content related to the songs in the album on different timelines to attract fans.
Tonnta

The video adopts the mode of interactive form, each time the body is close, the pink waves will turn into the effect of flowering. At the beginning of the interaction, it becomes a form of psychological separation. A total of three times, reflecting the memories of repeated and think of grandma when the mood.

The process of flowers blooming is like the strength and company of those women who feel in illness. At the same time, it also represents the grandmother. In another way, she has been accompanying Fears all the time. Every time she thinks other, it's like flowers blooming

Bones
Playground
Playground